SAFC Brand Ambassador, Alex Calleja

In an era where environmental consciousness is becoming increasingly vital, SAFC, one of the leading and fast-growing non-bank financial institutions in the Philippines, has long been at the forefront of promoting sustainability through its innovative approach to second-hand car financing. Recognizing the environmental impact associated with manufacturing new cars, SAFC has embraced the principles of Reduce, Reuse, and Redrive, advocating for the extension of a car’s life cycle as a key strategy to reduce harmful emissions. For two decades, SAFC has been a firm believer that preserving the environment starts with making conscious choices about transportation.

SAFC President and Managing Director Joel C. Cruz emphasizes how this practice aligns with the company’s #IamGREENHERO campaign, which is dedicated to fostering environmental consciousness and employee volunteerism for green initiatives. He explains, “Our second-hand car financing program perfectly ties in with SAFC’s #IamGREENHERO campaign. By promoting the Reduce, Reuse, Redrive practice, we empower individuals to make sustainable choices and contribute to our collective responsibility for the environment.”

SAFC’s 20-year journey of improving the lives of Filipinos now transforms into two decades of positively impacting both individuals and our planet. Throughout this remarkable milestone, SAFC upholds its unwavering dedication to sustainability and environmental responsibility. Embodied within SAFC HEROES, the company’s corporate social responsibility (CSR) arm, the #IamGREENHERO campaign serves as an emblematic representation of this enduring commitment. Beyond fostering awareness about the cruciality of environmental preservation, this campaign actively empowers and motivates employees and customers to actively engage in green initiatives, amplifying the collective efforts towards a greener future.

SAFC’s #IamGREENHERO campaign inspires individuals to become agents of positive change and contribute to the betterment of the environment. The campaign’s emphasis on employee engagement highlights the company’s belief in the power of collective action and the importance of building a sustainable future together.

SAFC’s second-hand car financing not only helps mitigate the environmental impact of manufacturing new cars but also encourages the adoption of a circular economy, which minimizes waste and makes optimal use of resources. Customers can also access reliable, well-maintained vehicles at affordable prices, making sustainable transportation options accessible to a wider audience. The flexible financing options offered by SAFC ensure that customers can make eco-friendly choices without compromising their financial well-being.

As the wheels of progress turn, SAFC continues to propel towards a future where sustainable practices take center stage. By wholeheartedly embracing second-hand car financing and integrating it into its CSR initiatives, SAFC sets an inspirational example for the automotive industry and beyond, unequivocally demonstrating that reducing emissions and making a positive impact on the environment can seamlessly align with business success.

“SAFC’s commitment to sustainable car financing has been exceptional. Their #IamGREENHERO campaign serves as a beacon of environmental consciousness and inspires everyone to take part in preserving our planet,” remarked Alex Calleja, renowned comedian and SAFC brand ambassador.

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