SAFC' President, Joel C. Cruz, SAFC's SEVP, Raul Paul U. Mendoza, Pasig City Mayor Vico Sotto, and Pasig City Councilor Maro Martires

SAFC recently kicked off the first phase of its Corporate Social Responsibility (CSR) arm, SAFC HEROES, in partnership with the local government of Pasig.

SAFC HEROES is one of the many ways SAFC gives back to the community—something the company is committed to doing every time. This initiative aims to recognize community heroes or individuals who go above and beyond to help out their communities in their unique ways.

As part of this CSR initiative, SAFC donated 150 school kits for young Pasigueños and 150 vitamin kits for the city’s senior citizens. Joel C. Cruz, SAFC President and Managing Director, along with Paul Mendoza, SAFC Chief Marketing Officer, led the turnover of the kits, which were received by no less than the Honorable Pasig City Mayor Vico Sotto and Maro Martires, one of the city councilors.

As SAFC conducts business in the city, Pasigueños will be among the primary beneficiaries of SAFC HEROES. Aside from gifts such as school kits for children and vitamins for seniors, SAFC will also provide job opportunities for those who want to work as Loan Consultants. With

hard work, dedication, as well as constant guidance from SAFC’s best, loan consultants can earn up to P500,000 monthly in commissions and incentives, all without having to work full-time.

In addition, SAFC is set to launch a startup business loan to qualified micro, small, and medium enterprises (MSMEs) in Pasig to further strengthen the city’s robust economy. This business loan will have a low-interest rate to allow MSME beneficiaries to expand their businesses and, in the future, provide Pasigueos with additional job opportunities on top of those provided by SAFC.

Finally, SAFC, through SAFC HEROES, will be actively involved in “Umaagos ang Pag-asa,” Pasig City’s own community improvement initiative that aims to inspire hope to Pasigueños through assistance programs and job opportunities. SAFC will specifically participate in “Umaagos ang Pag-asa” projects related to the three thrusts of SAFC HEROES:

  • Green Hero. Given to individuals who are striving to value the environment.
  • Life Hero. Awarded to those who inspire and influence other people to improve their health and well-being.
  • Love Hero. Handed out to people who demonstrate a palpable, unmistakable passion for life by participating in various community activities with utmost zeal and dedication.

The SAFC HEROES program is aligned with both SAFC’s 20th-anniversary campaign for stakeholders, #vipXXperience: V.I.P, and the company’s initiative to strengthen and promote employee volunteerism. It is also consistent with SAFC’s vision of making a difference in people’s lives, a commitment President and COO Joel C. Cruz has kept for the past two decades. SAFC has grown from its humble beginnings in the early 2000s to a multi-billion financial powerhouse. It is now one of the country’s financial leaders, with 39 branches and more on the way.

With SAFC only getting bigger and better, it is now in a unique position to give back and more. It is doing so with SAFC HEROES, and many other similar initiatives are in the works.

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