SAFC, JBA Philippines renew partnership to expand Filipino vehicle ownership 

SAFC, JBA Philippines renew partnership to expand Filipino vehicle ownership 
In photo (from left): Kim Vincent Gochuico, JBAP Sales and Marketing Manager; David Asuncion, JBAP Director; Kenji Ito, JBAP Director; Kevin John Cabanban, SAFC President and Chief Executive Officer; Azenith Cabrera, SAFC Chief Operating Officer; and Remalyn Ranchez, SAFC Acquisition Management Manager—during the ceremonial signing of the partnership agreement.

PASIG CITY—Aimed at making vehicle ownership more accessible to Filipinos, SAFC and JBA Philippines (JBAP) formally renewed their partnership at SAFC’s Head Office in Ortigas Center, Pasig City. This reinforces their collaboration and shared commitment to expanding financing access and delivering more flexible mobility solutions to a broader market. 

The partnership combines SAFC’s financial solutions and repossessed vehicle inventory with JBA Philippines’ established platform for buying and selling vehicles. Backed by a nationwide network of qualified buyers, JBAP enables faster and more efficient transactions to provide a seamless pathway for individuals and entrepreneurs to acquire reliable vehicles. 

“Our partnership with JBAP is part of our vision to provide easy access to financing that is relevant to the needs of Filipinos,” said Kevin John N. Cabanban, President and CEO of SAFC. “By combining our financing solutions and repossessed units with a trusted vehicle marketplace, we allow vehicle ownership to be easier for Filipinos.” 

Through this initiative, both organizations seek to address a critical market need: reliable and affordable vehicles that support livelihood and everyday mobility. For many Filipinos—particularly among micro, small, and medium enterprises (MSMEs)—vehicles remain a key enabler of income generation. 

JBAP also underscored the importance of working with industry partners to improve market efficiency and expand access to quality vehicles. 

“We are pleased that this partnership will contribute to the continued expansion of SAFC’s financing business,” said Kenji Ito, Director of JBAP. “Through our platform and network, we can help ensure a more reliable and efficient marketplace, making it easier for Filipinos to find pre-owned vehicles that meet their needs.” 

By streamlining access to financing and vehicle supply, the renewed partnership is expected to further enable faster vehicle ownership. Together, SAFC and JBA Philippines aim to reach more communities and open greater opportunities for mobility and livelihood for more Filipinos. 

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