SAFC recognized more than 50 outstanding Loan Advisors, Dealer Partners, and Enterprise Partners during its 2026 Midyear Sales Excellence Awards, held under the theme “ALAB: Fueling Momentum for Brighter Futures.”
The virtual event brought together sales partners, company leaders, and guests from across the country to honor the dedication, resilience, and strong performance of SAFC’s sales force during the first half of the year. Through their continued commitment, the awardees played a key role in expanding the company’s reach and making financing more accessible to Filipinos nationwide.
Building on last year’s theme, “SIBOL,” which symbolized the beginning of growth, “ALAB” represents the passion, perseverance, and determination that continue to fuel SAFC and its partners toward greater milestones. The theme reflects the company’s commitment to sustaining momentum and recognizing the people who drive its continued success.
In her opening remarks, SAFC President and Chief Executive Officer Maricel D. Dejongoy emphasized the company’s mission of expanding financial access. “The true success of SAFC is not measured by sales alone. It is measured by the lives we touch and the people who make our mission possible,” Dejongoy said.
The awards ceremony featured several recognition categories, including Product Champions, Regional Top Partners, and nationwide rankings for sales partners.
Among the major awardees were Ma. Fatima N. Isuela of the Solano Branch, who was named the Top 1 Loan Advisor Nationwide under the New Loan Advisor Category, and Ailene B. Misa of the Head Office, who ranked first under the Existing Loan Advisor Category.
Also recognized was Daniel “Boss Nyel” Dalisay of A&D Auto Trading as the Top 1 Dealer Partner Nationwide, while Gocredit Digital Marketing Services received the Top 1 Enterprise Partner Nationwide award.
For Dalisay, SAFC lived up to its promise of making financing easy by helping streamline their operations and support more unit sales. “Karamihan sa mga client namin, ang hinahanap talaga ay installment, pero nang dumating sa amin ang SAFC, dumali na talaga ang sistema at marami na talagang na-sold,” he said.
Nearly PHP 1 million in cash incentives was awarded to the outstanding performers, with plaques delivered to their respective branches following the event. Moreover, the celebration featured interactive games, raffle draws, partner stories, and special messages from SAFC’s management team and Board of Directors.
As SAFC enters the second half of 2026, the company remains committed to strengthening partnerships, expanding its reach, and making financing easy for more Filipinos. Through the spirit of ALAB, SAFC and its partners continue to ignite excellence and create brighter futures together.
