SAFC, Carma PH partner to redefine media intelligence

L-R: SAFC Chief Operating Officer, Jerwayne C. Corsino, SAFC President & Managing Director, Joel C. Cruz, CARMA Philippines Business Development Manager, Joanna Christina Toledo Tinio, SAFC Senior Executive Vice President, Raul Paul U. Mendoza, and SAFC Corporate Communications Group Head, Robel G. de Jesus

MANILA, PHILIPPINES — SAFC, one of the leading and fast-growing non-bank financial institutions in the Philippines, has announced a strategic collaboration with CARMA Philippines, a global leader in media insights and intelligence. This partnership signals a significant step forward in SAFC’s journey to leverage advanced media insights to elevate communications and strengthen stakeholder impact.

In today’s fast-paced media landscape, managing public sentiment is challenging. SAFC understands the value of data-driven strategies and has partnered with CARMA to harness advanced media intelligence tools. This partnership ensures that SAFC’s messages are communicated effectively across multiple platforms, which ultimately influence public opinion and business outcomes.

Beyond traditional media monitoring

CARMA, known for translating traditional media and social media data into actionable insights, has been at the vanguard of media intelligence and analysis for over 40 years. This collaboration goes beyond monitoring media presence, focusing on developing and producing data-driven narratives that align with SAFC’s mission to improve Filipinos’ financial well-being through its services.

Jeremiah Rodrigues, General Manager of Malaysia and the Philippines at CARMA Asia, commented: “SAFC’s decision to work with CARMA reflects their data-driven approach to communications. We look forward to working with them to deliver the insights they need to enhance communications efforts and support strategic decision-making.”

Rob de Jesus, Corporate Communications Group Head of SAFC, added: “As SAFC celebrates 21 years of making Filipinos’ lives better, this partnership with CARMA comes at the perfect time. Partnering with Carma allows us to not just monitor our media presence but to understand the deeper impact of our messages. CARMA’s insights will enhance our storytelling and help create communications that resonate with our audience, elevating SAFC’s visibility and strengthening our connections with the communities we serve.”

A Shared Vision for the Future

A group photo of business representatives from financing companies such as Global Dominion Financing, Cebuana Lhuillier, and Dragonpay standing behind a conference table at a partnership signing event. The participants are dressed in professional attire, with company banners displayed in the background. This image highlights the collaboration between financial and payment service companies, showcasing their commitment to providing enhanced financial solutions. The setting suggests a formal business agreement, with all attendees posing for the camera in a corporate environment.

SAFC and CARMA Philippines aim to set a new standard for media intelligence in the financial sector. By integrating real-time media insights with strategic communication, this collaboration will ensure that SAFC’s messages reach the right audience and create a lasting impact. The partnership emphasizes proactive media management, allowing SAFC to shape public perception, protect its reputation, and drive its mission forward.

This collaboration combines technological innovation with expert human analysis, delivering results-driven strategies beyond standard media monitoring. By continually tracking media sentiment, SAFC gains a competitive edge in crafting narratives, ensuring that every story shared, every message communicated, not only reaches its audience but also leaves a lasting, positive impact.