SAFC, one of the leading and fastest-growing finance companies in the Philippines, joined hands with the Philippine Red Cross (PRC) and Pasig LGU in organizing a bloodletting event with the theme “Be a Blood Donor, Be a Life Hero” on February 20 and 21, 2023, at the SAFC Head Office in Pasig City.

The activity was held in observance of National Cancer Prevention Month to promote blood donation and increase public awareness of its significance. Blood is a crucial resource that patients with various illnesses, including cancer, require as it aids in their recovery. By donating blood, volunteers become Life Heroes, as they help save lives and provide hope to those who are in most need of it.

It is remarkable how a simple act of donating blood can have a significant impact on the lives of others. Volunteers from SAFC, Wisefund Finance Corporation, Annapolis Credit Services, Hortaleza Corporation, and Prime Global Corporation engaged in the initiative, which saved 228 lives through the event alone. These numbers show just how important it is to participate in blood donation drives and how, collectively, we can make a significant impact on the lives of those in need.

The bloodletting activity is one of the many initiatives under SAFC’s corporate social responsibility arm, SAFC HEROES, which is dedicated to giving back to the community in various ways. Through this initiative, SAFC aims to create a culture of giving and inspire others to take action toward building a better future for society. By recognizing and supporting community heroes, SAFC aims to create a ripple effect that will inspire others to take action and make a difference in their unique ways.

SAFC President and Managing Director Joel C. Cruz stated that SAFC is committed to providing help to those who need it the most, and the SAFC Heroes initiative is a testament to this commitment. He expressed his gratitude to all those who participated in the bloodletting event, saying, “Your generosity and willingness to donate blood are truly commendable. The success of this event is a reminder that we can all make a difference in our communities, no matter how small the act may seem. We hope that this event will inspire others to be part of this noble cause and make a difference in the people around us.”

Through this event, volunteers had the opportunity to become Life Heroes and make a significant impact on the lives of those in need. Their selfless act of donating blood will go a long way in saving lives, especially for those who are battling illnesses like cancer.


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