About Us

South Asialink Finance Corporation (SAFC), one of the leading and fastest-growing non-bank financial institutions in the Philippines, having undergone substantial growth since its inception in 2003. From its initial seven branches in 2006, the company has expanded to 48 branches, with more set to emerge, particularly in the Northern Luzon region and the National Capital Region (NCR).

The strategic placement of SAFC branches, tailored to target markets, underscores the company’s commitment to local economic growth, with a preference for employing residents of the communities it serves. This strategic expansion has propelled SAFC into a multi-billion financial powerhouse, presently concentrating its business operations in Southern Luzon and the province of Cebu.

SAFC’s primary focus is currently on delivering accessible and affordable Vehicle Financing and Refinancing options for both cars and trucks, exemplifying its dedication to improving the lives of Filipinos. Additionally, SAFC actively participates in sustainability initiatives through its Corporate Social Responsibility arm, SAFC Heroes, ensuring a conscientious approach to both its products, stakeholders, and overall operations.

SAFC 20 Years

Purpose

To spearhead the revolution
towards a positive and
sustainable change in the
financial services industry
in the Philippines.

Vision

FOR OUR CUSTOMERS
“To provide the best financial
solutions that will make people’s
lives better.

FOR OUR COMPANY
To be the fastest-growing financing
company in the Philippines with the
annual revenue growth of 50%.

Mission

We make financing easy
for you through
Speedy,
Accurate,
Flexible and
Convenient service.

OUR CORE VALUES

INTEGRITY

We commit to honesty and integrity. We will be honest in all our dealings, true to ourselves, to our company and to the people we serve.

ACCOUNTABILITY

We take responsibility in everything that we do.

PASSION

We strongly believe that our actions will help us achieve our goal.

TEAMWORK

We are united in the pursuit of achieving the company’s overarching mission.

COMMITMENT

We value our employees and customers more than we value ourselves.

EXCELLENCE

We do ordinary things extraordinarily well.

MEET OUR BOARD MEMBERS

SAFC Chairman Ruben Y. Lugtu II

Ruben Y. Lugtu II

Chairman
SAFC Vice Chairman William Uy

William S. Uy

Vice Chairman
SAFC CEO & Executive Director Robert Jordan Jr

Robert B. Jordan, Jr.

CEO & Executive Director
SAFC President & Managing Director Joel Cruz

Joel C. Cruz

President & Managing Director
SAFC Director Ruben Teodosio Y. Lugtu III

Ruben Teodosio Y. Lugtu III

Director
SAFC Director Antonia Y. Lugtu

Antonia Y. Lugtu

Director
SAFC Director Michael Angelo Earl T. Uy

Michael Angelo Earl T. Uy

Director / Treasurer
SAFC Independent Director J. Carlitos G. Cruz

J. Carlitos G. Cruz

Independent Director
SAFC Independent Director Vicente P. Ortuoste

Vicente P. Ortuoste

Independent Director
SAFC Independent Director Atty. Ray Anthony F. Fajarito, CPA

Atty. Ray Anthony F. Fajarito, CPA

Independent Director
SAFC Director Ruben Lorenzo Francisco A. Lugtu

Ruben Lorenzo Francisco A. Lugtu V

Director
SAFC Director Fe Maria Nicole L. Ugarte

Fe Maria Nicole L. Ugarte

Director
SAFC Director Rolando A. Poco

Rolando A. Poco

Director
SAFC Director Christina Earl U. Horsburgh

Christina Earl U. Horsburgh

Director

MEET OUR CHIEF EXECUTIVES

SAFC CEO & Executive Director Robert Jordan Jr

Robert B. Jordan, Jr.

CEO & Executive Director
SAFC President & Managing Director Joel Cruz

Joel C. Cruz

President & Managing Director
SAFC Chief Sales & Marketing Officer (CSMO) Christina Earl U. Horsburgh

Raul Paul U. Mendoza

Chief Sales & Marketing Officer (CSMO)
SAFC Chief Operating Officer (COO) Jerwayne Corsino

Jerwayne C. Corsino

Chief Operating Officer (COO)
SAFC Chief Financial Officer (CFO) Raul Paul Mendoza

Jocarl G. Zaide

Chief Financial Officer (CFO)
SAFC Chief Credit & Collection Officer (CCCO) Leo S. Manabat

Leo S. Manabat

Chief Credit & Collection Officer (CCCO)
SAFC Chief Legal Council (CLC) Atty. Victor Dennis T. Ngo

Atty. Victor Dennis T. Ngo

Chief Legal Council (CLC)
SAFC Chief People Officer (CPO) Ruscely A. Sanchez

Ruscely A. Sanchez

Chief People Officer (CPO)
SAFC Chief Compliance Officer (CCO) Roseshel M. Barrun

Roseshel M. Barrun

Chief Compliance Officer (CCO)
SAFC Chief Risk Officer (CRO) Frederick Allan R. Labog

Frederick Allan R. Labog

Chief Risk Officer (CRO)
SAFC Chief Audit Executive (CAO) Yuri S. Nillo

Yuri S. Nillo

Chief Audit Executive (CAO)
SAFC Chief Technology Officer (CTO) Yuri S. Nillo

Edward Cedrick V. Malihan

Chief Technology Officer (CTO)